No two brands of ketchup taste the same. The basic ingredients may be similar — tomatoes (or tomato concentrate), sugar, vinegar, salt, onion powder, garlic powder, etc. — but the taste differences lie in the ingredient quality and proportion.
And so it is with your blog. Your blog site is uniquely yours even though there may be a couple of hundred or more people blogging about the same topic. To keep your followers, consider these basics when you post your next entry:
Does your post solve a problem?
Does your post inform?
Or have timeless content?
Maybe your post is in demand (trending)?
Or does your musings provide a bit of humor…something that is insightful, but leaves your reader chuckling inside at your wit or twisted viewpoint…a bit of comic relief?
If you can say yes to one or more of these questions, your post content will provide value to your reader and will have them coming back for more.
Like the quality of the tomatoes in the ketchup, so is the quality of your writing. Write well (with the help of the SEO gods) and your posts will fly off the shelf. Write incoherently and well, your writing (while surely highlighting your unique brand) might limit your viewing audience.