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Five Step Process to Assess and Plan Your Writing Career

April 19, 2008 Leave a comment

You probably are wondering why I can’t get my act together and here I am giving advice.  Good question.

 

My career experience has been an integration of sales, marketing, writing, teaching, and observation.  For the past 15 years or so, I’ve listened to financial experts help launch small businesses; I’ve watched webinars on everything from self assessment and motivation to learning how to target the people you want as clients; and   I’ve read numerous books on management, record keeping, controls, tax help, etc.

 

Intellectually I know what has to be done to succeed.  Emotionally, I always put my family first and there’s the rub.  I’m like the carpenter whose home has lots of trim work left to do because the carpenter is too busy fixing other people’s houses.

 

Follow me, and we will work through the SWOT chart together.

 

Step #1:  Determine the weaknesses in your ability as a writer.

Step #2:  What part of the writing process do you like the best?  What are you particularly good at?

Step #3:  Check out the SWOT (Strengths, Weaknesses, Opportunities, Threats) chart below.  This is not my invention.  Businesses have been using this for years. 

Step #4:  Copy this chart and fill in the boxes with your assessment.

Step #5:  Put an X  by those items that you do not like doing.  Okay, as a business person, a person who writes for compensation, your success lies in how much you know about yourself and what is your game plan in dealing with weaknesses and threats and exploiting your strengths and opportunities.  Are you planning to learn how to do the task?  Or is it worthwhile to pay a professional to manage that end for you? 

 Sample SWOT Analysis 

STRENGTHS

Dramatic storytelling

Bigger than life characters

Good determination

Great ideas and vision

  

WEAKNESSES

No marketing plan

Networking

Writing dialogue

No filing system

No writing support group

Need better computer and office space

 

OPPORTUNITIES

Great researcher

A people person

Know people in publishing industry

Website

  

THREATS

Lack of self-esteem

Lack of time

Unable to say NO to family requests

Lack of organization

 

Your next step is putting this information together.  This will help you get a handle on areas of needed improvement and the foundation for your marketing plan. 

 

The chart above is a sample.  In the next week, I will develop my SWOT analysis  See how this is eventually incorporated into a marketing plan. (This is the groundwork for your proposals to literary agents and publishing houses.)