Open Book: Is Blogging Overrated?

After blogging for a couple of years now, I am wondering if blogging is overrated.  Yes, as a writer, you would think that this process is a no brainer and enjoyable.  But in truth, it steals time from my day, from my other writing and reading, and although pleasurable, may or may not be all that productive from a return on investment viewpoint.

In another blog written not long ago (http://www.corichu.com/blog/2011/08/22/create-blog-written/), I took the position that blogging is an activity that helps a new writer.  The blog is free self promotion, a foundation for building a loyal fan base when that first novel gets published.

I was struggling last week to come up with something worthy of writing.  I realize that “worthy” is subjective, but I wouldn’t want to read a blog if I didn’t expect to come away with a new idea, a different point of view, or at least a bit of humor.  Geesh, my time is worth something…and that’s what this blog is all about.  Is blogging overrated?  Am I getting something out of my time investment? 

Blog posts are not quick, easy breezy well-written snippets. I think more  like a journalist; someone who reports or makes sense out of a series of facts.  I just happened to pick the topic of writing, but I could be writing a blog about baseball fashion or nutrition, or focus on the aging baby boomer body.  I read other writing blogs, who have covered the grammar topic, the how-to topics very thoughtfully and thoroughly and wonder if I should just make this blog a series of great links that I found.  After all, the nuts and bolts of the writing process doesn’t change enough to warrant me to re-invent the wheel just because I can’t think of something to publish in my blog. 

Blogging pressure can be annoying. Besides, even though I write fairly quickly (and I do have opinions), I find that I just can’t  spew out anything that comes to mind.  I have to have a topic that I find interesting, come up with an outline, and then research the fine points.  All this is time consuming.  I don’t write my blog because I have a passion for it, and certainly I don’t like that I am adding to more deadlines on my to-do list.  Even though this is self induced, it is nevertheless annoying and pressure.

Marketing component. Also, what people fail to realize is a blog is a product.  Like any product to get the readership up, there is a marketing component.  If you create a blog, how many hours do you expect to spend reading, commenting and linking to other blogs….other social media sites, such as Facebook and Twitter?

More time consumed? I hear that we are a nation of non-readers.  I can hardly believe that, but if it is true, then the vlog (video blogging) is the next big marketing platform.  And how much time are you going to invest in vlogging when blogging becomes passe? 

Money making blogs. If you are blogging because you think you are going to make money from affiliate programs, realize this venture has its own pecularities.  First, you will need a great niche…one that will have pull, even when you skip a few days.  (A good example is a celebrity watch blog.) Second, be prepared.  This as a full time job, even though it seems like a part time occupation—one that insidiously steals your time from you.  Third, Technorati reports that only about 10 percent of blogs are money producers.  Some are wildly successful, but most are not making more than $20K a year.  I have been reading about the success stories.  They are inspiring. 

Final Thoughts.  Eh, am I still going to blog?  Yup, I am. I don’t know why though.  It seems to boil down to my need to share.  I am on Facebook and Twitter, but for some reason I don’t post often. 

You will have to weigh the pros and cons for yourself.  Just remember what you devote to this activity usurps the time on another writing project, with the family, with friends or another activity.

Light bulb moment!  Hmmm, maybe I should be sharing and getting paid for it? LOL

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